ChinaJoy in Shanghai through our eyes — what one of Asia's main gaming exhibitions looks like

VGTimes at ChinaJoy in Shanghai, China! In this article, we will show and tell you what one of the main gaming exhibitions in Asia and the world looks like.

The Chinese "ChinaJoy" is gaining momentum year after year, and is already breathing down the neck of the Japanese TGS. Therefore, we decided to visit here in person, and now our editor-in-chief Rodion Ilyin has already arrived, got accredited — and has begun to enthusiastically photograph and film everything. Follow this article, it will be updated.

General view of the exhibition, in the pavilions and on the street. There are really a lot of people!

The stands are really impressive. They feature not only the games themselves, but also expensive sports cars.

Cheburashka is popular not only in Russia, but also in Asian countries — China and Japan.

No modern gaming exhibition is complete without beautiful girls. ChinaJoy 2025 was no exception.

First impressions of ChinaJoy in Shanghai! The exhibition is huge, in terms of area it is not inferior to TGS in Japan, E3 in America, gamescom in Germany, etc. Among the global companies there are PlayStation, Bandai Namco, Perfect World, where would we be without Ships/Tanks, Blizzard, Razer, Snapdragon, 505 Games (at least the stand Wuchang: Fallen Feathers), Sony in the format of monitors and cameras, Canon, Nikon, maybe I forgot someone else.

There is a rather large VK stand with a large illuminated sign "VK — the largest Russian tech company". A million stands of something purely Chinese that is unrecognizable. The Chinese flavor is felt — a lot of cat women (but there was enough of that at TGS) and national Chinese cosplay.

Under cosplay is given a separate large pavilion. Kilotons of Asian merch and Chinese people buying up postcards with Chinese women. And it's also incredibly hot and humid, it's unbearable to be outside.

The hype around Labubu continues.

There are also Yandex representatives on ChinaJoy.

The Arcane series has ended, but the girls continue to cosplay Jinx.

Crimson Desert is a South Korean role-playing game that is promised to be released at the end of 2025. It was planned as a prequel to Black Desert, but they decided to make it an independent project.

Action & Lynk uses hand movements to control the character.

A figurine of Yasuke, the main character of Assassin's Creed Shadows.

The Chinese giant Tencent took up a really large area at the exhibition.

We remind you that Tokyo Game Show 2025 will take place very soon. The exhibition is planned to be held from September 25 to 28.

You can also find paladins from the sensational Palworld on ChinaJoy. Let us remind you that Nintendo filed a lawsuit against the developers. They are accused of plagiarizing the Pokemon series.

Here is Pikachu himself, the most famous Pokemon.

Blizzard's relationship with the Chinese market cannot be called simple. For example, in 2023 the company left the Celestial Empire, and in 2024 it returned.

In June, a new version of the HarmonyOS operating system was presented, with a focus on neural networks.

Soulmate is a visual novel that is currently in development.

At the Wuchang: Fallen Feathers stand, you can check out a new soulslike in the Medieval China setting.

On August 7, the Battle Royale Farlight 84 will receive a major update that will add a first-person view to the game.

DITP — Department of International Trade Promotion of Thailand. Its stand is stylized as traditional buildings of this country.

At a separate stand, you can test the products of the American company Alienware.

Godox is a company that is focused on professional photographers. In addition to cameras, various equipment is sold, for example, for setting up light.

There really is a lot of different merch. Particular attention is paid to Chinese hits in the spirit of Genshin Impact.

A separate stand is dedicated to the history of One Piece. This is the most popular manga in the world. An anime series is filmed based on it and games are released, for example, One Piece Odyseey.

PlayStation also has its own stand.

And a separate stand for Sony games and photographic equipment.

TCL Corporation is a Chinese company that specializes in flat panel displays, solar panels, electronics and household appliances.

These devices are familiar to many residents of our country. On ChinaJoy, figurines with heroes of Dota 2 can be found as possible prizes.

A separate stand is dedicated to retro computers.

There are many Star Wars fans in China.

The Dragon Ball manga and anime are popular all over the world.

Other booths:

As at many exhibitions, at ChinaJoy you can, if you wish, buy a photo of your favorite cosplayer. If a girl is nearby, she will surely leave an autograph or a nice signature.

And no one is stopping you from taking a selfie with the beauty you like.

A few more cute girls in different looks.

Also pay attention to our cosplay selection from the exhibition.