Gaming Analyst Calls Sony a "Terrible Company" and Slams PlayStation Strategy

Gaming Analyst Calls Sony a "Terrible Company" and Slams PlayStation Strategy

Hennadiy Chemеris

Gaming analyst Michael Pachter didn’t hold back in his latest comments about Sony, calling the company "terrible" and claiming it’s failing in the games industry. His remarks came during an interview with Yahoo Finance, amid discussions about EA’s acquisition by three partners.

Pachter argued that the future of gaming lies in a "Connect to TV" model, where games are launched directly on televisions via cloud services, much like how movies are streamed on Netflix. He suggested that the subscription model will become secondary, with free-to-play games on TVs provided by cloud providers and powered by artificial intelligence becoming the key factor.

The analyst emphasized that Sony shouldn’t even be considered in any future acquisitions, as he believes the company isn’t investing enough in cloud gaming or game streaming, instead focusing too heavily on its own hardware.

No. Sony — for sure — not. Sony is a terrible company. They actually are blowing it in the games business. Games are moving to 'Connect to TV' so think about all the participants that are going to deliver the way we get movies via Netflix. Forget the subscription model; just think about iOS becoming on your TV. So, free-to-play games on your TV. Who is gonna deliver that? Cloud providers. AI.
— Michael Pachter

It’s worth noting, however, that Sony was one of the first companies to launch a game streaming service—PS Now—over a decade ago, and currently offers the PS Portal cloud device for remote play. PlayStation’s financial report for the first quarter of fiscal year 2025 showed record profits, with operating income exceeding $1 billion—a 127% increase compared to the same period in 2024. Sales of hardware, software, and active user numbers have all risen. For example, we recently reported that PS5’s financial results have broken records set by previous PlayStation generations.

Do you agree that the future of the gaming industry lies in cloud technologies?

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