Pragmata sold 1 million copies in two days — Capcom explained why this is a great result
Sales of the sci-fi action game Pragmata have reached one million copies. It took Capcom just over two days to achieve this result.
In its statement, Capcom emphasized that Pragmata is a completely new brand that does not have a successful book or movie under its belt. It is worth evaluating sales based on this circumstance.
«In the absence of an established fan base or preexisting brand recognition, Capcom implemented a range of marketing initiatives — beginning with the early release of a playable demo—to communicate the unique features of the game to a wider audience».
The multiplatform strategy was also attributed to the reasons for the studio's success. In particular, the game will be released on the Nintendo Switch 2 simultaneously with other devices.
«As a result, these initiatives generated significant momentum, enabling PRAGMATA to achieve worldwide sales of over one million units in just two days despite being a completely new IP, marking a strong start for the title».
Online, they have already started comparing Pragmata sales with Resident Evil Requiem, another recent Capcom project. The horror sold five million copies in the first week after its release.
By the way, last week there was a strange theory on the Internet that Pragmata is an order from the Japanese government related to the increase in demographics. Publications on this topic collect tens of thousands of likes on social networks.
Have you played Pragmata before? How do you rate the new project?
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