Pragmata’s Diana takes over the game’s Twitter account — and the internet instantly falls in love all over again

Pragmata is a new sci-fi title from Capcom, released on April 17 for PC, PS5, Xbox Series X|S, and Nintendo Switch 2. The story follows astronaut Hugh Williams and Diana — a childlike android with artificial intelligence. Hugh finds himself on a lunar base under attack by combat robots, and together with Diana, he tries to return to Earth. The game scored 86 on Metacritic and sold over one million copies in its first two days — an impressive result for a brand-new IP.

Just days after release, Capcom handed control of the official account to its most lovable character. Diana immediately announced she had “hacked” the account and greeted followers.

Within hours, her first post reached 176,000 likes and 6.6 million views. The account quickly grew to 100,000 followers — Diana celebrated by saying she wanted to high-five everyone right now.

McDonald's replied to her in binary code — and Diana answered the same way. When followers explained what the place was, she admitted she had no idea why anyone would go there — she has never eaten food.

In a separate thread, Diana предложила a game: for every 500 likes, she would make Hugh bigger. The astronaut obediently grew until he ended up sitting on her head as a tiny figure — after which Diana proudly announced that was enough, and Hugh returned to normal size.

The content is posted under the hashtag #PRAGMATAMoonBytes — Diana shares in-game moments, talks about searching for booths on the lunar station, and behaves exactly like a curious android child discovering the internet for the first time.

Do you think Diana is the best gaming marketer of 2026? Share your thoughts in the comments.