Sony Could Bring Coca-Cola and McDonald's Ads to PlayStation Store and PS Plus

Sony appears to be planning(https://www.sony.com/en/SonyInfo/IR/library/presen/er/]appears to be planning[/url)] to sell advertising opportunities across the PlayStation ecosystem to major brands, according to new job listings for monetization specialists. Judging by the descriptions, the company is looking beyond gaming companies and exploring broader advertising formats across its services.

One of the open positions is for a Director of Client Partnerships. The role involves building relationships with major brands and pitching advertising opportunities within the platform. The listings also specifically point to Sony's interest in companies outside the gaming industry, suggesting the focus could extend to mainstream consumer brands rather than just publishers and studios.

According to the job postings, Sony is considering several directions at once, including in-game advertising, brand partnerships, promotional placements in the PlayStation Store, and special offers for PS Plus subscribers. It marks a noticeable shift toward more aggressive monetization of the ecosystem, with advertising potentially expanding far beyond traditional gaming-related content.

Sources have already named several potential partners, including Coca-Cola and McDonald's. This would not be Sony's first experiment with this kind of advertising: back in 2008, ads appeared in WipEout HD on PS3, but were quickly removed following a negative reaction from players.

The move also fits into Sony's broader strategy of finding new revenue streams. The company has raised the price of PS Plus, is increasingly focused on digital sales, and is gradually moving away from physical media. Against that backdrop, expanding advertising across PlayStation looks less like a one-off experiment and more like another step toward maximizing monetization of the platform.

Would players be willing to accept ads from major brands in the PlayStation Store and PS Plus if Sony goes down this road again?