NVIDIA Nears Total Dominance: Commands 92% Share of Discrete GPU Market

The add-in board (AIB) graphics card market grew increasingly concentrated around one dominant player in Q1 2025. According to fresh data from research firm Jon Peddie Research (JPR), desktop graphics card shipments reached 9.2 million units. NVIDIA expanded its AIB market share by a significant 8.5 percentage points, hitting a staggering 92%. This means 92 out of every 100 discrete GPUs sold last quarter bore the NVIDIA logo.

Meanwhile, its main rival, AMD, lost ground. Shipments of AMD’s "red team" adapters fell 7.3%, shrinking its market share to just 8%. The most dramatic shift, however, involved Intel. After attempting to gain traction in the discrete segment, Intel completely lost any measurable market share in the reporting period, dropping to zero.

Analysts point to product cycles as the driving force. NVIDIA was first to market with its new Blackwell architecture (GeForce RTX 50 series) early in the quarter. AMD launched its RDNA 4-based products later in the quarter, limiting their immediate impact on Q1 figures. Intel, however, saw its Battlemage solutions (released in late 2024) fail to gain significant consumer interest in the mainstream market.

Looking ahead, JPR forecasts the AIB segment will shrink at an average annual rate of 10.3% over the next few years. Despite this, the total installed base of discrete graphics cards is projected to reach 130 million by 2028. By then, discrete GPUs are expected to be in 86% of desktop PCs.

Intel, despite exiting the discrete GPU race, retains its overall leadership in the client GPU market (63% share), thanks to its dominance in integrated graphics within CPUs. While its share here dipped slightly by 2.1%, it remains overwhelming.