Hasbro's affordable Zelda figures bring Tears of the Kingdom to shelves

Hasbro is targeting The Legend of Zelda: Tears of the Kingdom fans who want shelf-friendly collectibles, not premium statues, with its new Heroes of Hyrule line. Pre-orders opened on July 22, 2026, and the figures are already listed on Hasbro Pulse.

The first wave includes Link, Princess Zelda, and Ganondorf. Link and Zelda are 6-inch-scale figures, while Ganondorf is larger at 7.5 inches tall in the same scale. All three figures have more than 20 points of articulation, so Hasbro is clearly aiming for something that works both as a display piece and for posing.

Link comes with a Hylian Shield, Master Sword, an interchangeable Zonai-powered hand, and a soft cloth cape. Princess Zelda includes a Decayed Master Sword and an interchangeable right hand, while Ganondorf comes with a Gloom Sword, a scabbard, and an interchangeable right hand.

Hasbro also gave the collection a clear price point. Link and Princess Zelda will cost $27.99 each, while Ganondorf is priced at $42.99. The company says pre-orders opened on July 22, 2026, and the line is scheduled to launch in Spring 2027.

In its reveal statement, Hasbro said:

That makes Heroes of Hyrule look like a straightforward start for fans who want Zelda figures without an extreme collector price tag. The only real question now is whether Link, Zelda, or Ganondorf will sell out first.

Incidentally, GameStop's search results recently revealed what appears to be the preorder date for The Legend of Zelda: Ocarina of Time Remake.

Which Heroes of Hyrule figure do you think will be the first to sell out: Link, Zelda, or Ganondorf?