Mass media: Chinese smartphone manufacturers have abandoned ultrathin models due to the failure of the iPhone Air

Popular Chinese smartphone manufacturers will abandon ultra-thin models. This was influenced by low sales of the iPhone Air, the media reported, citing Asian publications.

The ultra-thin iPhone Air, which Apple emphasized during the last presentation, did not meet sales expectations. Interest in the new product turned out to be much lower than predicted.

At the same time, Xiaomi planned to release a model similar to the Air to compete with Apple. Vivo had a similar strategy, but for a line in the mid-range price segment. Both companies could suspend work in this direction.

Recall that the iPhone Air was talked about as a smartphone with a small battery and a questionable camera. However, the main myth — the fragility of a device that is too thin — has already been dispelled. Technoblogger JerryRigEverything conducted tests and found out how much effort it takes to break the iPhone Air.