Xiaomi Can't Hold on Anymore: Redmi Officially Gets More Expensive due to Memory Price Surge
Xiaomi has officially announced a price adjustment for its devices. The changes will affect the Redmi K90 Pro Max, Turbo 5, and Turbo 5 Max smartphones. The new retail prices will take effect on April 11, 2026, as the company’s top managers shared on their Weibo accounts.
The Redmi K90 Pro Max will go up by 200 yuan (about $30). For the other two models (Turbo 5 and Turbo 5 Max), the special offers that were part of seasonal promotions will be canceled. The main reason is a sharp rise in memory costs — and according to Lu Weibing, President of Xiaomi’s mobile division, the market situation has turned out to be much more serious than forecasts. The price for the same amount of memory has nearly quadrupled compared to the first quarter of last year.
For Redmi, which positions itself as a brand offering the most affordable prices, this has been a major hit to production costs. It’s not yet known whether global versions of these devices will see price changes. On the international market, the Redmi K90 Pro Max, Turbo 5, and Turbo 5 Max are sold as the POCO F8 Ultra, POCO X8 Pro, and POCO X8 Pro Max respectively, and there have been no official announcements about their prices going up.
The company emphasizes that it tried to limit the number of affected models and the size of the adjustments. At the same time, the memory pricing issue has likely not spared other manufacturers — similar announcements could come from competitors in the coming months, and others have already announced price hikes.
For end users, this means the era of cheap smartphones with lots of storage may be coming to an end — at least until the market stabilizes.
Do you think it’s justified to raise prices on already released models, or should manufacturers factor such risks in advance instead of passing them on to buyers? Share your thoughts in the comments.
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