ADATA Brought Not Only SSDs and Memory to Computex 2026 — The Bet Is on AI

ADATA talked about its new products at Computex 2026. This year, the company placed its main emphasis on AI solutions, bringing together products from the ADATA, XPG, TRUSTA, ADATA Industrial, and ATrack brands under one roof.

The central theme of the booth was the 'AI Core' concept, covering equipment for data centers, edge computing, and consumer devices with AI support. The company showed solutions for training and running AI models, as well as products for storing and processing large volumes of data. For the consumer market, ADATA and XPG prepared new memory modules and solid-state drives. The company demonstrated solutions based on the PCIe 5.0 interface, as well as high-speed memory for gaming systems and workstations. The flagship XPG NOVAKEY RGB DDR5 series reaches speeds of up to 8000 MT/s and features a heatsink made from recycled aluminum as part of an eco-friendly push. Also presented was the ADATA SM2P51H8 PCIe Gen5x4 SSD, which has sequential read and write speeds of up to 14,000 / 12,000 MB/s respectively; it is optimized for AI PCs, high-performance systems, working with large files, and high-resolution content creation.

PC building components also made an appearance. Under the XPG brand, the company brought new cases, power supplies, and other gaming system components. Among the showcased solutions was the XPG FUSION 1600W power supply, capable of powering multi-GPU configurations for compute tasks and AI. Also shown were the MAESTRO VIEW 62DA and MAESTRO INFINITY 62DA air coolers.

A separate section of the booth was dedicated to industrial and edge computing solutions. ADATA demonstrated devices for automation, robotics, and AIoT systems that allow data to be processed right at the source without needing to send information to the cloud. A decent batch of new products was also brought to the show by ASUS, which unveiled a new console, laptops, and mini-PCs.

Overall, Computex 2026 shows that ADATA is gradually expanding its business beyond the familiar SSDs and RAM. Whereas the company was previously associated primarily with storage drives and gaming components, it is now paying more and more attention to AI infrastructure and high-performance computing.

What do you think — can ADATA carve out a place for itself in the AI solutions market, or will the company remain best known for its memory and SSDs? Share your thoughts in the comments.