NVIDIA may raise GeForce RTX 50 prices by up to 30% again

Rising GDDR7 memory costs are reportedly pushing NVIDIA to raise GeForce RTX 50 graphics card prices again in 2026. According to Economic Daily News, the new increase could reach 20-30%, with higher tags appearing in stores once current stock is sold through.

The report says NVIDIA is passing those extra costs to partners, then to distributors and finally to consumers, which is where the pressure shows up at retail. It also says some retailers have already started stockpiling inventory or temporarily suspending certain sales while they adjust prices.

The sharpest jump may hit newer cards such as the RTX 5070 Ti. One reported listing for a 16 GB GDDR7 version has climbed to $1,581 from $1,064 in November 2025, while other source reports say 3 GB GDDR7 chips cost $60-70, compared with about $20 for 2 GB chips.

Until now, the biggest increases were said to affect flagship models such as the GeForce RTX 5090. This time, however, the price wave could extend across a broader range of GeForce products, which means buyers looking for an upgrade may have fewer affordable options left.

Previously, it was also reported that Qualcomm would raise Snapdragon chip prices by a double-digit percentage, making smartphones and VR devices more expensive.

Would you buy an RTX 50 card now if prices could rise by another 20-30%?