The release of Angry Birds is a turning point in the development of games for mobile devices. The concept of the game spawned not only a lot of clones, but also, more importantly, a whole series of games about angry birds.
In general, the gameplay and idea were quite likely implemented long before AB, but it was the guys from Rovio who were able to bring it to perfection. Colorful design, amazing sound and a bit of convention (like green pigs) became its distinctive features. Now “Angry Birds” is not only a game and a series, but also a whole bunch of themed attributes (toys, school supplies), even soda and chips with birds. Only minions from the film “Despicable Me” can compete with birds. In general, the gaming industry could learn from Rovio how to popularize a product.
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