Ubisoft shares fell to 2014 levels
Things are not going well for Ubisoft — after the release of Star Wars Outlaws, the company's shares fell again, reaching 2014 levels. Let's recall that the game's marketing was the most expensive by the studio's standards.
According to Investing.com, at the time of the release of Star Wars Outlaws on August 30, Ubisoft shares began to fall again, falling to 2014 levels in a week. Apparently, the game's rather weak start and negative reviews from gamers had an effect. In addition, there was bad news about the shooter XDefiant, which lost almost its entire audience.
Perhaps the situation will be improved by Assassin's Creed: Shadows, which is released on November 15 on PC, Xbox Series X/S and PS5. By the way, the May presentation of the game was not the most successful for Ubisoft, causing a similar drop in shares.
Earlier, insider and journalist Tom Henderson said that Ubisoft may stop supporting XDefiant if the online shooter does not reach at least 20 thousand players.
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Tom Henderson: Shooter XDefiant has lost almost its entire audience
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Star Wars Outlaws advertising campaign becomes the most expensive in Ubisoft history