Hardware and Technologies Coca-Cola's Creepy AI Christmas Ad Causes Outrage

Coca-Cola's Creepy AI Christmas Ad Causes Outrage

Diana Golenko
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At least one essential element of the New Year's mood was spoiled for dozens of Internet users. Coca-Cola decided to experiment with AI, but the audience did not appreciate the neural network advertising for Christmas.

The brand's marketers traditionally released a short holiday video with familiar red trucks, but there is a nuance — all of this was generated by Real Magic AI. The unnaturalness of what was happening and the «uncanny valley effect» did not please many users.

As a result, the video has already collected 1.4 thousand dislikes on YouTube. Users of both the video hosting and social networks massively criticized Coca-Cola's new approach:

After this video, I will go and buy a Pepsi to calm down.
— Leo-i2u2j
This is the worst Coca-Cola ad I have ever seen in my life. I can't believe that with all their budgets, they can't pay real people.
— lenlenbell5808
The entertainment industry is about to hit an all-time low. Who wants to watch AI crap?
— Interstellis
I remember everyone defending this by saying, «No, you have to understand, AI is great for small businesses that can't afford artists or designers.» Oh yeah, Coca-Cola can't afford that, of course.
— Elwensa
Just saw an ai generated coca cola commercial on tv. I don't really like to talk about this much because it pisses me off but like genuinely how are we letting this happen. I feel like im watching the death of art and our planet unfold in front of my eyes and no one seems to care.
— MoistyJc

In response, Pratik Thakar, vice president and head of generative AI at Coca-Cola, said this is how the company is merging its heritage with new technology. According to him, neural networks allow saving money effectively and releasing ads several times faster.

Earlier, a neural network from Google wished its owner «to die». Most likely, such a terrible response was caused by a simple failure due to overload.

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