At least one essential element of the New Year's mood was spoiled for dozens of Internet users. Coca-Cola decided to experiment with AI, but the audience did not appreciate the neural network advertising for Christmas.
The brand's marketers traditionally released a short holiday video with familiar red trucks, but there is a nuance — all of this was generated by Real Magic AI. The unnaturalness of what was happening and the «uncanny valley effect» did not please many users.
As a result, the video has already collected 1.4 thousand dislikes on YouTube. Users of both the video hosting and social networks massively criticized Coca-Cola's new approach:
In response, Pratik Thakar, vice president and head of generative AI at Coca-Cola, said this is how the company is merging its heritage with new technology. According to him, neural networks allow saving money effectively and releasing ads several times faster.
Earlier, a neural network from Google wished its owner «to die». Most likely, such a terrible response was caused by a simple failure due to overload.