Coca-Cola's Creepy AI Christmas Ad Causes Outrage
At least one essential element of the New Year's mood was spoiled for dozens of Internet users. Coca-Cola decided to experiment with AI, but the audience did not appreciate the neural network advertising for Christmas.
The brand's marketers traditionally released a short holiday video with familiar red trucks, but there is a nuance — all of this was generated by Real Magic AI. The unnaturalness of what was happening and the «uncanny valley effect» did not please many users.
As a result, the video has already collected 1.4 thousand dislikes on YouTube. Users of both the video hosting and social networks massively criticized Coca-Cola's new approach:
After this video, I will go and buy a Pepsi to calm down.
This is the worst Coca-Cola ad I have ever seen in my life. I can't believe that with all their budgets, they can't pay real people.
The entertainment industry is about to hit an all-time low. Who wants to watch AI crap?
I remember everyone defending this by saying, «No, you have to understand, AI is great for small businesses that can't afford artists or designers.» Oh yeah, Coca-Cola can't afford that, of course.
Just saw an ai generated coca cola commercial on tv. I don't really like to talk about this much because it pisses me off but like genuinely how are we letting this happen. I feel like im watching the death of art and our planet unfold in front of my eyes and no one seems to care.
In response, Pratik Thakar, vice president and head of generative AI at Coca-Cola, said this is how the company is merging its heritage with new technology. According to him, neural networks allow saving money effectively and releasing ads several times faster.
Earlier, a neural network from Google wished its owner «to die». Most likely, such a terrible response was caused by a simple failure due to overload.
