Global OS Rebranding: Apple to Completely Redesign iPhone, Mac, and iPad Interfaces

Facing slowing sales growth, Apple has decided to bet on a revolutionary design. According to insiders, early 2025 will see the rollout of a sweeping OS rebranding — the most significant since the Jonathan Ive (Jonathan Paul Ive) era. Despite the underwhelming sales of the Vision Pro mixed reality headset, its software foundation has inspired the redesign. iOS 19, iPadOS 19, and macOS 16 will feature elements from visionOS, including three-dimensional icons, semi-transparent menus, and "floating" control panels. However, Apple is steering clear of direct copying, instead adapting the 3D effects for traditional screens.

After the departure of the legendary Jonathan Ive, Alan Dye — previously responsible for the Apple Watch interface — took over as head of design. His team of over 300 designers faces the challenge of preserving Apple’s design "DNA" while introducing a fresh visual language. With the Vision Pro's failure and stagnating iPhone sales, the company is in need of a new "wow factor." However, a global interface update is a double-edged sword. iOS 7's "flat" design in 2013 sparked a wave of backlash, and user expectations have only grown more demanding in 2024.

An official announcement about this "revolution" is expected in June at the developer conference. Apple aims to shift attention away from AI issues — recent Siri update failures have dented its reputation. Instead, the company plans to showcase an "interface spectacle," highlighting new animations, gesture controls, and cross-platform consistency. Experts are divided: will this mark the return of Apple's design dominance, or is Apple once again ahead of its time, like it was with the touchscreen? We'll find out in fall 2025 when early adopters decide if the new aesthetic is worth the risk.