Radeon RX 9070 Graphics Cards Launched with Prices Lower Than RTX 5070 Ti
AMD has officially unveiled its Radeon RX 9070 series graphics cards in China, revealing both the technical specifications and an aggressive pricing strategy aimed at undermining NVIDIA's position. The event, attended by top executives and key partners, showcased AMD's commitment to delivering high-performance GPUs at competitive prices.
The high-end RX 9070 XT is priced at 4,999 yuan (approximately $599), while the base model RX 9070 is set at 4,499 yuan (approximately $549), which is 25% lower than the cost of the GeForce RTX 5070 Ti. This positions AMD as the leader in price-to-performance ratio, especially given NVIDIA's ongoing supply delays.
The early launch in China was a strategic move, allowing AMD to strengthen ties with local partners, including giants like ASUS and Gigabyte, while generating buzz ahead of the global release. However, analysts caution that regional taxes in the EU and other countries could offset AMD's price advantage. For instance, prices in Europe are expected to be 15-20% higher than in China. Even with these adjustments, the RX 9070 XT maintains its lead over the RTX 5070 Ti, offering performance close to the RTX 4080 at half the price. Detailed specs that leaked earlier confirmed the power and performance of these new cards.
This launch not only shifts the balance of power in the GPU market but also signals a new phase in the price war, with AMD targeting the mass market. Now, all eyes are on the competition—NVIDIA may be forced into a wave of emergency price adjustments.
