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Gaming News March 28, 2026, 05:10 PM
After the latest PlayStation 5 price hike, analysts interviewed by GamesRadar+ suggested that the PS6 and Xbox Project Helix could launch at $999. The reasons cited include tariffs, rising memory prices, and overall market instability. -
Gaming News March 28, 2026, 02:07 PM
Microsoft has officially confirmed that Microsoft Gaming’s new head, Asha Sharma, has shut down the This Is an Xbox campaign because it “doesn’t fit Xbox.” The company’s new marketing strategy will apparently be far more traditional, with a stronger focus on its own console. -
Are consoles important again? Microsoft has quietly rolled back the controversial «This is an Xbox» strategy
Gaming News March 12, 2026, 09:46 AM
Microsoft is scaling back its "This is an Xbox" marketing strategy, which assumed the brand's existence on any possible device. The changes were made almost immediately after the appointment of Asha Sharma as head of Microsoft Gaming. -
“Our Journey Begins”: Phil Spencer Officially Hands Xbox Over to Asha Sharma and Says Goodbye to the Team
Gaming News February 25, 2026, 01:06 AM
Phil Spencer has officially handed over leadership of Microsoft Gaming and personally met with the Xbox team to say farewell. -
The new head of Microsoft Gaming admitted that she recently created an Xbox account — games are not her main goal
Gaming News February 24, 2026, 02:57 PM
The new CEO of Microsoft Gaming, Asha Sharma, has confirmed that she has only recently created her Xbox profile. On social media, she denied rumors that she was trying to appear like an experienced gamer. -
“A Sigh of Relief Inside Xbox”: New Details on Sarah Bond’s Departure — Controversial Campaign, Leak, and Strategic Reset
Gaming News February 24, 2026, 05:51 AM
Following the unexpected announcement of Phil Spencer and Sarah Bond stepping down from Xbox leadership, speculation quickly began to swirl. Now, The Verge editor Tom Warren — often regarded as a reliable insider — has shared additional details about what’s happening inside Microsoft. -
Gaming News February 23, 2026, 08:01 PM
With the departure of Phil Spencer and Xbox president Sarah Bond, Microsoft’s gaming platform is entering a new era under the leadership of AI specialist Asha Sharma. Her appointment has sparked questions about how someone with an AI background will steer one of the world’s largest gaming brands. -
Gaming News February 22, 2026, 09:43 AM
Phil Spencer’s departure from Microsoft Gaming continues to spark speculation online amid the recent leadership shake-up at Xbox. According to insider TheGhostOfHope, the former Xbox boss allegedly planned to retire after the launch of the next-generation console, but was “most likely forced out” due to the division’s underperformance over the past year. -
“Without Him the Industry Wouldn’t Be the Same”: Kojima, Todd Howard and Phil Spencer Honor Vince Zampella
Gaming News February 12, 2026, 03:35 AM
At the DICE Summit in Las Vegas on February 11, the memorial event “Remembering a Titan: Vince Zampella” was held to honor the legacy of legendary developer Vince Zampella (Vince Zampella). Zampella died in a car accident on December 21, 2025, at the age of 55. -
Gaming News December 22, 2025, 09:50 AM
Although The Game Awards are already behind us, the games industry continues to wrap up the year with other ceremonies. One of them was the Grand Game Awards, which recently returned with its third annual show and proved to be noticeably bigger in scale than in previous years. -
Hardware and Technologies November 12, 2025, 10:27 PM
Following Valve’s reveal of the Steam Machine, Steam Controller, and Steam Frame, the internet was quick to flood social media with memes and jokes speculating about how Xbox chief Phil Spencer would react. As it turns out, his response didn’t take long. -
Take-Two CEO Doesn’t Believe in AI Hype: «Artificial Intelligence Won’t Create Anything Equal to GTA»
Gaming News October 30, 2025, 05:20 AM
While much of the gaming industry rushes to embrace artificial intelligence, Take-Two CEO Strauss Zelnick remains a skeptic. According to him, AI will never be able to produce something comparable to a game like Grand Theft Auto. -
Gaming News October 27, 2025, 05:57 PM
Xbox head Phil Spencer recently shared new details about working with legendary game developer Hideo Kojima and his upcoming game OD, which was first announced in 2022. -
Phil Spencer: “Xbox’s Main Goal Is to Protect Teams That Take Risks and Create New Things — Even If We Don’t Always Succeed”
Gaming News October 24, 2025, 05:59 AM
Head of Microsoft Gaming Phil Spencer spoke at the Paley International Council Summit, where he emphasized that Xbox’s top priority remains supporting and protecting creative studios willing to take risks. -
Canceled MMORPG from TES Online Creators Left Phil Spencer So Impressed He Couldn't Put the Controller Down
Gaming News July 4, 2025, 02:28 PM
Bloomberg journalist Jason Schreier has revealed new details about Blackbird, the now-canceled MMORPG from ZeniMax Online Studios, the team behind The Elder Scrolls Online. Despite strong internal support from Xbox leadership, the project was ultimately scrapped. -
Gaming News July 3, 2025, 11:01 AM
Last night, news broke of another major wave of layoffs at Microsoft. The company reportedly cut around 9,000 employees, canceled several projects, and shut down at least one major game studio. -
Gaming News June 9, 2025, 02:32 PM
Near the end of the Xbox Games Showcase 2025, Microsoft Gaming CEO Phil Spencer took the stage to deliver a major update: several high-profile Xbox titles are slated for release in 2026. -
Gaming News December 9, 2024, 04:33 AM
Phil Spencer, Head of Xbox, recently shared his gaming stats for 2024, which is nearing its end. This reveal sheds light on the games he spent the most time playing.
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