ASUS

The CES 2026 exhibition in Las Vegas will be remembered not so much for breakthroughs in artificial intelligence, but for a serious crisis in the component market. Yet, even under these conditions, the industry showed where it's heading next, doubling down on energy efficiency, safety, and unusual concepts.

At CES 2026, ASUS unveiled the new generation of its gaming laptops. The ROG Zephyrus lineup has been expanded not only with updated compact models but also with a unique dual-screen device, offering gamers and content creators innovative solutions for work and play.

A tech paradox became a reality at CES 2026: the first devices for the Wi-Fi 8 standard have already been unveiled to the public, even though the standard itself has yet to receive final approval. Major networking hardware and chip manufacturers, including ASUS, Broadcom, and MediaTek, showcased working prototypes and announced plans to release commercial products later this year.

At CES 2026, ASUS introduced its first gaming augmented reality glasses, the ROG Xreal R1, developed in collaboration with Xreal. The device projects a virtual screen in front of the user, comparable in size to a 171-inch panel, and is targeted at gamers looking to replace a classic monitor.

ASUS has announced a significant strategic shift in the mobile market. In 2026, the Taiwanese manufacturer will suspend the release of new smartphones, including its flagship lines, and will focus solely on supporting existing devices.

Amid ongoing shortages and high prices for DDR5 memory, ASUS is shifting its production plans. According to insider reports, the company will make a strategic bet on tried-and-true platforms in Q1 2026, significantly increasing output of motherboards supporting the more affordable DDR4 memory. The focus will be on popular models for the AM4 and LGA 1700 sockets.

Leading manufacturers can't give a straight answer to a seemingly simple question: what's the correct way to power a modern high-performance graphics card? A survey of major vendors shows a complete split in recommendations: some insist on using the native cable from the power supply unit (PSU), while others advocate for the adapter that comes in the graphics card's box.

ASUS is exploring the possibility of launching its own DRAM module production. Unconfirmed reports from industry sources suggest this move could be the company's response to the ongoing global component shortage. If implemented, this initiative aims to secure stable supply chains for the brand's key product lines.

ASUS is preparing to unveil an unconventional gaming case at CES 2026, whose main highlight won't be lighting, but a built-in display that creates an image in mid-air. We're talking about the ROG G1000 model featuring the AniMe Holo system—a rotating module with LEDs that operates on the POV (persistence of vision) principle.

It turns out that the UEFI firmware on some motherboards can incorrectly activate a critical memory protection mechanism, creating a temporary "window" for potential tampering.

The PC market is entering a period of price turbulence: a sharp increase in the cost of RAM and storage is forcing manufacturers to rethink their pricing strategies. Acer and ASUS have already signaled potential changes to partners that could affect both consumer and corporate computer models in early 2026.

ASUS has begun sales of the new portable router, the RT-BE58 Go, which supports the Wi-Fi 7 standard. The device is positioned as a solution for remote work and travel. Its key features are a compact form factor and the ability to run off an external power bank.

A year ago, we were wondering if the Steam Deck could withstand the pressure from competitors. Today, the handheld gaming market is booming, and choosing a single best model is nearly impossible. The channel ETA PRIME has highlighted the top consoles of the outgoing year.

A unique graphics card has surfaced on the Chinese secondary market — an ASUS ROG STRIX RTX 3080 with 20GB of memory. This model was never officially released, suggesting it originates from a batch of engineering samples or canceled OEM shipments.

Overclocking enthusiasts keep pushing the boundaries of the new GPU generation. This time, the spotlight is on the flagship ASUS ROG Matrix GeForce RTX 5090. Renowned expert Der8auer demonstrated a method that unlocks the card's higher power limit without opening it or flashing a new BIOS. All it took was a small, reversible modification to the included power adapter.

ASUS has announced the start of sales for the ProArt P16 laptop—a device positioned as a mobile workstation for professional designers, video editors, and computer graphics specialists. The model combines the latest hardware innovations, including an NVIDIA GeForce RTX 5090 GPU, with a color-accurate Pantone-validated OLED display.

The ROG Ally X portable gaming system, developed by ASUS in partnership with Microsoft, is in higher demand than its creators anticipated. Particular frenzy around the high-end model has led to a sales shortage, forcing the company to urgently ramp up production.

Independent tests of the ASUS ROG Xbox Ally handheld console have shown that replacing its pre-installed operating system with a gaming-focused Linux distribution might not just be an enthusiast experiment, but a perfectly practical way to boost performance.

ASUS has introduced the Prime AP303 ATX case, designed for building high-performance systems. The newcomer's construction allows for the installation of large components and comes with a holder that prevents graphics card sag.

A massive independent test has settled the debate about the capabilities of motherboards based on the AMD B850 chipset. The trial put 47 different models through their paces under extreme conditions with the flagship Ryzen 9 9950X processor. The results were mixed: while the majority of boards handled the load brilliantly, a number of popular models showed their worse side, demonstrating dangerous overheating or artificial performance limits.