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Xbox's New Boss Ranked Call of Duty Above the Marvel Cinematic Universe — But There's a Trick to the Comparison
Gaming News June 23, 2026, 02:56 AM
Asha Sharma took the helm at Xbox only about a hundred days ago, succeeding Phil Spencer, yet she's already racked up no shortage of loud statements. In a sweeping interview marking the brand's 25th anniversary, the company's new boss talked about how gaming franchises are turning into films and series. And in passing she dropped a line that instantly raced across the internet. -
Xbox is losing money: Microsoft's gaming division's revenue has dropped by almost a third — does Asha Sharma have a plan?
Gaming News April 30, 2026, 08:19 AM
Microsoft has reported for the third quarter of fiscal year 2026. Apparently, things in the gaming division did not have time to fix, because the revenue from the sale of equipment decreased by 30%, and the total revenue of Xbox fell by 5%. -
Hardware and Technologies April 27, 2026, 05:48 PM
While gamers are guessing when the Xbox Series X successor will hit stores, platform chief Asha Sharma has signaled for the first time: the future of Project Helix depends almost entirely on memory pricing. A memory crunch might not just delay the launch — it could also make the new console considerably more expensive. -
Xbox will never be the same: Asha Sharma has decided to shut down Microsoft Gaming and reconsider her approach to exclusive games and AI
Gaming News April 24, 2026, 10:02 AM
Asha Sharma has closed Microsoft Gaming, now the gaming division will be called Xbox. In a new message to employees, she also announced a review of the brand concept and specific steps that will help achieve success. -
Hideo Kojima met with Asha Sharma at the Xbox office, where she presented the developer with a strange box
Gaming News April 22, 2026, 03:21 PM
Game designer Hideo Kojima arrived at the Microsoft office, where he met with Xbox executives Asha Sharma and Matt Booty. -
Gaming News April 20, 2026, 04:35 PM
Former PlayStation boss Shawn Layden once again criticized Game Pass, after which Xbox CEO Asha Sharma showed up in the comments and said she “would be happy to talk in person sometime.” Console wars, after all. -
Gaming News April 9, 2026, 03:20 PM
With the arrival of Asha Sharma as head of Microsoft Gaming, the company is trying to show that a new era has begun for Xbox. Apparently, they decided to start with the little things that affect the gaming experience. For example, gamers will see an updated achievement system in the near future. -
Gaming News March 28, 2026, 05:10 PM
After the latest PlayStation 5 price hike, analysts interviewed by GamesRadar+ suggested that the PS6 and Xbox Project Helix could launch at $999. The reasons cited include tariffs, rising memory prices, and overall market instability. -
Gaming News March 28, 2026, 02:07 PM
Microsoft has officially confirmed that Microsoft Gaming’s new head, Asha Sharma, has shut down the This Is an Xbox campaign because it “doesn’t fit Xbox.” The company’s new marketing strategy will apparently be far more traditional, with a stronger focus on its own console. -
Gaming News March 24, 2026, 10:28 PM
Asha Sharma, the new head of Microsoft’s gaming division, is reportedly considering changes to the Xbox Game Pass strategy in a bid to expand its audience and boost the appeal of the Xbox ecosystem. -
Gaming News March 18, 2026, 01:14 AM
The appointment of Asha Sharma as head of Microsoft Gaming following Phil Spencer’s departure has sparked discussion among players. The reason is her background: she only recently entered the gaming industry, having previously worked at CoreAI and Instacart. -
Are consoles important again? Microsoft has quietly rolled back the controversial «This is an Xbox» strategy
Gaming News March 12, 2026, 09:46 AM
Microsoft is scaling back its "This is an Xbox" marketing strategy, which assumed the brand's existence on any possible device. The changes were made almost immediately after the appointment of Asha Sharma as head of Microsoft Gaming. -
Is Xbox the main identity? The head of Microsoft made a statement amid difficulties in the gaming division
Gaming News March 9, 2026, 09:00 AM
Xbox is still one of Microsoft's key areas, which is why the company continues to invest in the gaming industry, despite all the difficulties. This was announced by Microsoft CEO Satya Nadella and the new head of Xbox, Asha Sharma. -
Gaming News February 26, 2026, 11:11 AM
Microsoft's management has not given its gaming division any guidance regarding the use of artificial intelligence. This was stated by Xbox content director Matt Booty against the background of the appointment of Asha Sharma, who is known for her experience in the field of AI. -
Gaming News February 25, 2026, 08:30 AM
Against the background of personnel changes at Xbox, Craig Cincotta, a veteran of the company who worked during the Xbox 360 era, joined Microsoft's gaming division. He will take the position of Chief of Staff for the Executive Office. -
The new head of Microsoft Gaming said that he doesn't understand how decisions about Xbox development are made
Gaming News February 25, 2026, 07:44 AM
The new CEO of Microsoft Gaming, Asha Sharma, is not sure if Xbox will get rid of the exclusivity of games, because she does not yet understand how such decisions are made. This was stated by the head herself in a recent interview. -
“My Goal Is to Make Xbox the Best Place to Play”: New Xbox CEO Responds to Claims of a Fake Account and AI-Written Posts
Gaming News February 25, 2026, 04:26 AM
Asha Sharma took over Microsoft Gaming at the end of February, succeeding the retiring Phil Spencer. Previously, she led Microsoft’s CoreAI division — a detail that immediately raised concerns among parts of the gaming community. In her first days as CEO, Sharma became active on X, aiming to communicate directly with players. -
“Our Journey Begins”: Phil Spencer Officially Hands Xbox Over to Asha Sharma and Says Goodbye to the Team
Gaming News February 25, 2026, 01:06 AM
Phil Spencer has officially handed over leadership of Microsoft Gaming and personally met with the Xbox team to say farewell. -
The new head of Microsoft Gaming admitted that she recently created an Xbox account — games are not her main goal
Gaming News February 24, 2026, 02:57 PM
The new CEO of Microsoft Gaming, Asha Sharma, has confirmed that she has only recently created her Xbox profile. On social media, she denied rumors that she was trying to appear like an experienced gamer. -
‘A Palliative Care Doctor Leading Xbox Into the Night’ — Console Creator Speaks Out on the New Microsoft Gaming CEO
Gaming News February 24, 2026, 02:36 AM
Seamus Blackley, one of the original creators of Xbox, gave an interview to GamesBeat — and didn’t mince words. In his view, the new CEO of Microsoft Gaming, Asha Sharma, wasn’t brought in to grow the brand, but to quietly wind it down.
Asha Sharma — news and projects of the developer
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Asha Sharma is the head of Microsoft’s gaming division, having replaced Phil Spencer in 2026. Previously, she served as president of the CoreAI division, where she focused on artificial intelligence initiatives.
People who have worked with Asha Sharma highlight her enthusiasm, drive for growth, and ability to create a clear vision for teams, rather than simply executing tasks.