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The new game from the creators of Yakuza is awaited by people who have never played Yakuza: SEGA reveals interest in Stranger Than Heaven and the Persona 4 remake
Both games launch in early 2027, and both are already setting company records for wishlists. Persona 4 Revival has more than 2 million of them. -
SEGA has announced a brand-new showcase for its upcoming fighting game Virtua Fighter Crossroads, locked in for October 29.
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SEGA said the game has cleared a new sales landmark, following a two-million update in January 2025 and adding another million copies since then.
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Ahead of its November 10 full release, Sports Interactive will open a free Launch Preview for Football Manager 27 on PC and Mac from 6pm GMT on October 29 to 6pm GMT on November 3, 2026. The trial will include every game mode, and free to play on PC during that window.
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Sonic Racing: CrossWorlds is getting a second-year season pass priced at $29.99, with six crossover DLC packs planned to roll out from November 3, 2026, through the end of 2027. The bundle also includes a SEGA controller decal pack and a SEGA consoles vehicle pack.
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Kadokawa says the SONIC THE HEDGEHOG DNA FIGURE is limited to one copy per customer and comes with a unique serial number, but anyone who wants it will need to spend 3.3 million yen, plus 63,000 yen for special delivery.
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More than 50,000 fans within a few hours, and moderators who were clearly not ready for such an influx.
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SEGA is experimenting with artificial intelligence for internal efficiency and business planning, while drawing a hard line at letting it handle creative decisions in game development, Tsuyoshi Saito, SEGA's senior executive officer and deputy chief business officer, said. He added that the company does not entrust the creative aspects of games to AI.
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ATLUS has opened the Steam page for Persona 4 Revival and accompanied it with a new trailer titled "Shadow." The page is now live as fans wait for the remake's release, while the game's store listing offers an early look at the project.
The trailer's description sets the story in the quiet town of Inaba, where a series of unusual murders disturbs the peace as word of the mysterious Midnight Channel spreads. -
YOYOYO has turned Sonic the Hedgehog into a numbered Arita Ware porcelain statue, "Infinite Blue," made in a worldwide run of 50. Overseas buyers will pay $7,000 per figure, before taxes, duties, and shipping; in Japan, it costs 1 million yen, including tax and shipping.
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Shochiku Games says Eternal Palace Sakura puts players in control of Retla, a cat-eared character armed with two weapons, as she explores a palace whose layout changes with each attempt. The 3D action roguelite will launch on Nintendo Switch and PC on November 5, 2026.
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SEGA and Creative Assembly have set a PC release date for Total War: Shogun 2 — Complete Edition, an updated version of the 2011 strategy game developed with Polish studio MATABOO. The re-release launches on October 13, 2026, through Steam, Epic Games Store, Microsoft Store, and GOG.
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Yakuza Creators Show How to Write Songs from Street Sounds and Stage Your Own Shows in Stranger Than Heaven
The games from Ryu Ga Gotoku studio have long been known for unexpected activities between fights — from karaoke to running a cabaret. In the new saga, the studio went further and turned the protagonist into a real producer. -
Takashi Iizuka, the head of Sonic Team, says the first live-action Sonic movie became the franchise's biggest turning point for him, even after SEGA had once discussed ending the series entirely.
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A Persona 3 anniversary event is bringing Kotone Shiomi, the female protagonist of Persona 3 Portable, into Persona 5: The Phantom X on September 24. The update will roll out on mobile and PC as part of a special celebration of the Persona series' 30th anniversary.
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Netflix has announced three new adaptations of SEGA games. Currently in development are a live-action Crazy Taxi comedy, a new animated Sonic the Hedgehog series aimed at preschool audiences, and a live-action adaptation of Stranger Than Heaven from the creators of the Like a Dragon (Yakuza) series.
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SEGA president and COO Shuji Utsumi said the company's expanding transmedia push is changing how people connect with its IP, with movies, merchandise, and other media creating new ways for audiences to discover its brands.
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SEGA has paused development on its ambitious Super Game project, a massive live-service initiative designed to connect multiple AAA titles within a single technological ecosystem.
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The new Lollipop Chainsaw game will be playable at Tokyo Game Show 2026, with Dragami Games confirming that the project will make its world premiere at the SEGA / ATLUS booth. The publisher said the demo will be available to visitors at the event, even though the game still has no official title or announced release platforms.
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"Physical copies for PlayStation 5 only": one line on Sega's site tipped off when to expect Persona 6
Fans of Persona 6 found a footnote on Sega's official site that let them work out the game's release year. Below the platform list, in small print, is a clarification: physical copies will only be available for the PlayStation 5 version, while Xbox Series X|S and PC owners will be left with digital only.
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